In today’s climate, it is very essential to identify the right leads and respond to them quickly. The venues and hotels won’t grow event sales if the proposals are not able to get the job done. The suppliers need to evolve the conversation from the bidding war in order to make it happen, which will forecast the value that can be added with respect to the unique nuances of every exhibition. This will happen only when the sales representative taps into what motivates to do everything in their power and today’s meeting planner to help them visualize their exhibition in the space. The goal would be to tap into the exhibition purpose first and then tailor the proposal to that purpose at every step.
Here are some proven ways to respond with winning exhibition proposals that close deals.
- Examine the space visually
By helping the planners visualize their space, you are able to image your exhibition at the venue. The planners already visualize the exhibitions before sending RFPs. Most of the information is visually transmitted to the brain and the proposals that don’t cater gets missed out on the direct pathway to a planner’s decision-making and understanding. The diagramming software these days help the venues and hotels to create templates, stall designs, and booth design for exhibition spaces and meetings. - Make collaboration easier as early as exhibition proposals
Every time a group of managers is working with a team of event coordinators at the venue, they face a major communication challenge. It becomes very difficult to keep everyone on the same page because more people get involved in the process of event planning. Today with the help of various tools like Social Tables, everyone involved in the process can make changes and collaborate online with each other on the same platform. Every detail regarding the exhibition stall designs, booth designs, room-set layout, space planning can be stored in one place, and approvals or feedback can be given. - Think outside of the ballroom
Today, everything such as corporate offices, repurposed warehouses, concert venues, nightclubs, and museums has become a meeting venue. Meanwhile, the venues or hotels infrastructure becomes less important. So, the hotels and other venues need to think about how to use their spaces to attract planners. The outdoor spaces, working rooftops, and partnerships with other venues or hotels in the RFP response should match the spaces to the purpose of the exhibition as a means of potential upsell. - Look for food and beverage opportunities that tie into the purpose and agenda of the exhibition
In the world of events, food and beverage have now become more important than ever. Whether it’s a corporate event or an exhibition, venues should showcase a healthy menu along with local, sustainably-sourced food. Besides the stalls designs and booth designs, the planners also need to know how the food and beverage offering will help the exhibition reach their purpose. - Prove the success of similar past events
You need to provide the peace of mind by convincing the planner in order to seal the deal. By sharing a proof of the similar past exhibitions, you can hurdle over the initial doubts that may stand in the path of your deal. Sharing the exhibition stalls designs, booth designs, or floor plans from the past exhibitions can do the trick quickly.
