Planning or organizing an exhibition starts early. While planning an exhibition, the most important that you need to consider is the purpose of the exhibition. Even before you start inviting the guests or booking the venue, you need to consider certain things that could make or break the exhibition. You need to create an exhibition brief or a thorough overview of the exhibition that will contain the details regarding it so that anyone can read it and refer to it at any time. Here are 5 things you need to consider before planning the exhibition.
- The objective of the exhibition
When you are holding an exhibition, it is quite obvious that you have a sort of purpose, objective, or aim for holding an exhibition. Whether you wish for a corporate seminar, a product launch, or an exhibition, you need to set up a definite objective regarding why you are planning to hold an event. Although holding an exhibition is a wonderful idea but most of the people get pressed on what is the overall goal for holding that exhibition. Make sure you specify the reason or your mission so that you do not end up going completely off course. If you want to hold an exhibition, make sure the booth design, the designs of the exhibition stalls, the activities, the format must all contribute towards that aim.
- Who is your target audience?
Depending on the type of exhibition, you need to carefully decide who should be invited to your exhibition. Some events might be for a small team of people, others for a broad range of employees, while other might be aimed at high-level executives. Is this something that the general public would enjoy like exhibition stalls or something like that. Defining or deciding your target audience specifically is one of the keys to a good turnout.
- How are you getting the word out?
You need to effectively communicate with the event staff and the audiences who would be attending your exhibition. Make sure you have a reliable email database through which you can send them invitations. The guests need to be informed regarding when and where to go, what to do and what to expect when they get there. If your event is general in nature such as an exhibition, then you don’t require invitations. It might be wise to hire exhibition stalls designer, Mumbai for extra convenience.
- The venue for your exhibition
You also need to consider the size of your exhibition. If it’s a big exhibition then you require a big venue. You need to think about so many things while choosing a venue. Do you need spaces for exhibition stalls along with a lecture theatre? Do you need a booth design for your event? Do you need spaces for food stalls? A different kind of venue will be required depending on the length of the exhibition, the kind of the exhibition and the size of the guest list.
- Have you prepared a checklist for the exhibition day?
Though you have planned everything for the big day, what about on the day of the exhibition? You need to create a checklist carefully organizes and timetable which will be vital for the success of the exhibition. You can also hire an exhibition stall designer Mumbai, who will take care of all the things and will make your exhibition a successful one. They will make sure that everything is running on time and smoothly.