If you are in the roofing business, you’ve probably heard of the Roof India Exhibition, which is Asia’s largest roofing and allied products event. The 19th installment of this exhibition is all set to take place in Bangalore this year at the Bangalore International Exhibition Centre (BIEC), from the 23rd to the 25th of April 2020. The three-day exhibition brings in visitors from all over the country and overseas as well, with thousands of attendees last year and over 100 stalls in the last year alone. The who’s who of the industry will be attending this large-scale event and this is a great opportunity for people to get their brand noticed by potential clients.
Even though this is a 3-day event, not everyone will be attending the expo on all three days and with over a hundred stalls set up, it’s important to make sure that your booth design stands out from the rest of the stalls and attracts visitors to your booth.
What makes a booth design stand out at an exhibition?
Spatial design
First and foremost, the way you use your stall space, no matter how big or small, makes a great impact on how your stall will be noticed. The spatial arrangement, placement and height of the stall depending on the venue all affect how your stall will be seen at the exhibition.
Stall design
The visual design of your stall, the pictures, quotes, colors and graphics you choose for your booth design have a role to play on how your stall will be perceived by the audience. We at Vasant Creative have a dedicated branding team that will be able to create a unique visual design that reflects your brand identity.
Fonts and Typography
Choosing the right wordings, whether you want to keep the written information on your stall design short or descriptive, what font the text is written in and the size of the written information is probably the most important thing that lets the audience understand and identify with your brand. This written information is their introduction to your business and we at Vasant Creative have a talented team of experts that have worked on hundreds of different expos and know what works and doesn’t, and hence will be able to advise you on how to visually design your booth keeping in mind your requirements.
Audio Visual Elements
As the world becomes more and more modern, the saying ‘a picture is worth a thousand words’ is very apt when it comes to booth design. Since you don’t have an opportunity to explain your brand unless the client physically approaches your booth, your best bet at expos is to make the most of video and audio tools to make sure your booth grabs the attention of each and every single visitor that comes to the event.
With less than two months to go for the Roof India Expo, this is the right time to start thinking about your booth design. Call us at Vasant Creative on +91 22 24183337 / Mobile: +91 9820181109 or email us at nirmit@vasant.in today for an end-to-end creative consultation for your booth design at the expo.
