Ador Welding × Vasant Creative

For SCHWEISSEN & SCHNEIDEN 2023, the requirement changed completely. The ground-floor exhibition space was approximately 156 sqm, with an additional 60 sqm mezzanine above it — creating roughly 216 sqm of usable space across two levels.

The comparison was difficult to miss. The mezzanine alone was the same size as our entire first booth for Ador in Mumbai. But the upper floor wasn’t added simply to make the booth larger. Each level had a different job to do. The ground floor was the public face of Ador at the exhibition — a space for products, technology, demonstrations, visitors and conversations with an international welding audience.

The mezzanine created a more private environment above the exhibition floor. It included a café and premium discussion spaces where Ador’s directors could sit with senior customers, international delegates and important visitors away from the activity below. One level needed energy and visibility. The other needed privacy and hospitality. Both needed to feel like one Ador environment.

A mezzanine booth introduces a very different level of exhibition execution. The additional floor isn’t simply another design feature. Structure, load calculations, stair access, safety requirements, venue approvals and local regulations all become part of the project.

Then comes the experience itself. The structure has to provide enough privacy upstairs without making the ground floor underneath feel enclosed or heavy. Movement between both levels needs to feel natural.

The architecture has to accommodate Ador’s products and technical requirements while still representing the company appropriately on an international stage. And all of it has to be coordinated within the working practices and regulations of a venue thousands of kilometres from India for Vasant Creative, this is where international exhibition capability matters.

A design created in India still has to work when someone actually builds it in Germany. Our responsibility was to make sure it did.

SCHWEISSEN & SCHNEIDEN was an important platform for Ador. At the 2023 edition, the company introduced its Rhino E electric welder to an international audience as part of its focus on new welding technologies. That context mattered to us.

The booth wasn’t simply somewhere to put machines and branding. It was the environment in which an established Indian welding company was presenting its technology, meeting international customers and distributors, and representing its brand to the global welding industry.

Our work was behind the scenes so that Ador’s team could concentrate on what was happening in front of them. The customers, the demonstrations, the senior meetings upstairs, The international conversations and the business those conversations could create.

The relationship continued beyond Essen. Vasant Creative subsequently designed and executed Ador Welding’s 54 sqm exhibition booth at FABEX in Saudi Arabia. It was a very different requirement from the two-level environment in Germany. Different country, Different venue, Different scale. But it demonstrated something that was becoming increasingly important in our relationship.

Ador’s exhibition calendar could move from one market to another without needing to start the entire design and execution relationship again. And then, two years after our first project in Essen, we went back.

Ador returned to SCHWEISSEN & SCHNEIDEN in Germany in 2025. Vasant Creative worked with them again, this time on an exhibition space of approximately 200 sqm. But we didn’t want the fact that we had worked together before to result in a familiar-looking booth. The design language changed.

The 2025 space moved towards a distinctly clean, contemporary European aesthetic. Straight architectural lines. Glossy white flooring. A restrained white environment and carefully placed Ador red accents that brought the brand into the space without overpowering it.

The products and technology remained the focus. The architecture gave them room to be. That evolution matters to us in any long-term client relationship. Experience from the previous project should make the next one better informed. It shouldn’t make it a repetition of the previous one.

Looking back, the geography tells one part of the story. Mumbai → Essen → Saudi Arabia → Essen again. But the progression in trust tells the more interesting one. Our first opportunity was a 60 sqm booth in Mumbai.

The next project took us to Germany for a 156 sqm exhibition space with an additional 60 sqm mezzanine. The relationship then travelled to Saudi Arabia and in 2025, Ador entrusted Vasant Creative with its presence at SCHWEISSEN & SCHNEIDEN in Germany once again. We didn’t begin this relationship by being handed the biggest project. and that’s precisely why the story matters to us.

When we first started working with Ador, they had choices. Our job wasn’t to tell them that Vasant Creative could become their exhibition partner across markets. Our job was to show them.

First in Mumbai, then in Germany, then Saudi Arabia, then Germany again. Today, Vasant Creative has designed and executed exhibition spaces for Ador Welding across India, Germany and Saudi Arabia, including two editions of SCHWEISSEN & SCHNEIDEN in Essen and a large two-level mezzanine exhibition environment for the company’s 2023 participation. Across those projects, our role has extended from exhibition design and planning through international coordination, construction, installation and handover. But ultimately, the purpose behind all of that work is quite simple.

Ador’s team shouldn’t be travelling to an exhibition to think about contractors, structures, graphics, furniture or what is happening behind the booth. They should be thinking about the people walking into it. Their customers. Their technology. Their conversations. Their business.

The first project gave us an opportunity to earn Ador’s trust The projects that followed are the part we’re proudest of.