To display their brands at a trade show, exhibitors put a lot of time, money, effort, and other resources into it. There is also constant pressure on Exhibition Stand Contractors to put on a fantastic show and draw in as many visitors to the stand as possible because of the numerous rivals they face locally and abroad. There are numerous ways to attract customers to your booth to see your Exhibition Booth Design, but the true challenge is keeping them interested enough to remain there while you alternately explain the exhibit you are presenting.
As we all know, exhibitions are an excellent BTL activity that not only lets you connect with a highly specific audience but also generates a better ROI than other marketing activities and can be specifically designed for various client groups as and when the need arises.
So, here are 4 perfect ideas to keep your audience interested in an exhibition and maximize your performance:
Ideas to Keep Visitors Engaged at an Exhibition
Convey your message:
Companies attend trade shows with a defined set of aims and objectives. What use is your involvement if the messaging communicated to the target audience is not as powerful and straightforward as it needs to be?
The messaging delivered will, directly and indirectly, convey a lot about your brand and the technology, product, or service you are now showcasing. And even the smallest lack of interest could hurt your brand’s reputation and reduce the number of people that visit your exhibition stall.
The true question before us is how to convey the message. No, shouting at the top of your lungs won’t make you bold and clear. You can be loud and clear while also attracting and engaging clients with your stand’s design, powerful graphics, wide signage, imaginative floor plan, etc.
Host a Game: The most popular trend in experiential marketing is hosting a game or keeping your customers involved in some form of related activity. Take the case of a gaming corporation wishing to advertise its most recent title to the public. Asking your audience to play the game themselves is a great approach to advertising it. The delegates will be able to play the game as soon as they arrive at your booth, and it will also help you bring in more visitors, which will allow you to have more in-depth interactions and make lasting memories with them. Virtual reality can be used in events where organizing a game is not feasible. The physical limitations of the exhibition hall can be overcome with VR.
Vending Machine for Tea/ Coffee in place: Whether you like it or not, vending machines are one of the locations that people go to the most in the office and elsewhere to talk about work or to escape the usual chaos. The exhibition stands follow the same logic. No matter the size of your modular and portable show booth, don’t forget to include a seating area inside. Attendees can enjoy this area to engage with other event participants, charge their phones, get free wi-fi, enjoy coffee with the host, and discuss business. Additionally, hosts should obtain guests’ email addresses, phone numbers, and corporate information so they may follow up with them after the event to make the most of the seating.
Give freebies: Freebies are always appreciated by both the young and the old across national and international. Offering people free goods is a straightforward yet efficient tactic to bring them to your booth and keep them there. The gifts could be anything from a logo-branded pen to a t-shirt to a snack or beverage. Giving away freebies after each successful demonstration could encourage visitors to stop by and have a look at your exhibit, allowing you to strike up a conversation and invite them to the upcoming demonstration.
We are confident that you are aware of various new strategies in addition to the four we’ve listed above for drawing visitors to your exhibition stall. Keep a seamless blend of both eye-catching stall design and presenting skills to ensure a successful exhibition or event, keeping in mind that everyone has a particular style of presentation.